about

Leverage is an Audience Agency.

We help brands, businesses and agencies earn relevance within Australian culture through strategy, creators, production and partnerships.

Born from The Betoota Advocate, DM Podcasts and Trade Creative Media, we understand how to build attention that actually lasts.

about

work

QLD Department of Transport and Main Roads partnered with The Betoota Advocate to reduce drink driving in rural QLD towns.

Masterfoods partnered with The Betoota Advocate and Reese Bros during the 2025 election to rebranded as Australia’s favourite Democracy Sauce.

Ahead of the ICC World Test Championship Final, Prime Video partnered with The Grade Cricketer on an exclusive podcast episodes.

Pilot Health, a discreet online treatment company for men partnered with Chloe Maddren for their ‘Not So Dry July’ campaign.

Uber partnered with The Betoota Advocate to launch Uber Green, showing Aussies that choosing Uber Green is the smart, sensible choice.

Hyundai teamed up with The Gourmeg to showcase how their Tucson is the key ingredient in every adventure.

Brookvale Union collaborated with Mates Rates to launch their 6% Ginger Beer.

QLD Department of Transport and Main Roads partnered with The Betoota Advocate to reduce drink driving in rural QLD towns.

Masterfoods partnered with The Betoota Advocate and Reese Bros during the 2025 election to rebranded as Australia’s favourite Democracy Sauce.

Ahead of the ICC World Test Championship Final, Prime Video partnered with The Grade Cricketer on an exclusive podcast episodes.

Pilot Health, a discreet online treatment company for men partnered with Chloe Maddren for their ‘Not So Dry July’ campaign.

Uber partnered with The Betoota Advocate to launch Uber Green, showing Aussies that choosing Uber Green is the smart, sensible choice.

Hyundai teamed up with The Gourmeg to showcase how their Tucson is the key ingredient in every adventure.

Brookvale Union collaborated with Mates Rates to launch their 6% Ginger Beer.

work

services

Leverage our services.

At Leverage, we believe the best brand work starts with the audience — who they are, what they care about, and where culture is heading.

We help brands and agencies connect with real communities through smart strategy, creator-led thinking, strong production and partnerships that resonate.

Strategy

Audience insight, positioning and cultural relevance.

Creators

Talent-led storytelling that reaches real communities.

Production

Content made for how audiences actually consume media.

Partnerships

Brand collaborations that create trust and attention.

Talent Representation

Don’t build a following. Build a media brand. Honest advice, sharp strategy and deal flow from a team that has actually built the audiences they’re advising on.

Video & Audio Production

Social-first, TVC, docu-style, meme-native – built by the creators themselves or our in-house production team. Concept to delivery, with the cultural instinct baked in from the brief.

services

We build more than a following.

We build media brands.

We build more than a following.

We build media brands.

Talent

The voices Australia actually listens to.

Sport, news, comedy, lifestyle. We work with the creators, athletes, podcasters and new media channels whose audiences treat them like culture – not advertising space. Here’s a snapshot of some of the talent we collaborate with.

*Our relationships & reach expand further than just the talent listed. We customise solutions to your objectives.

Betoota Advocate

Audience: 2.1 Million

Punters Politics

Audience: 675k

Mates Rates

Audience: 250K

Ryan Papenhuyzen

Audience: 370k

The Grade Cricketer

Audience: 2 million

The Gourmeg

Audience: 60k

Tai Tuivasa

Audience: 1.1 million

Reese Bros

Audience: 1.5 Million

Chloe Maddren

Audience: 400k

Happy Allan

Audience: 250k

Lise & Sarah

Audience: 201k

Monkey Boy Sydney

Audience: 81.2k

Levels Network

Audience: 159.4k

167 Podcast

Audience: 85.2k

Beyond the Chaos

Audience: 9.3k

The Smiley Boys

Audience: 207k

Fairway Papi

Audience: 144k

Baseline Sports

Audience: 567.2k

Cherrington Sisters

Audience: 439.8k

Fairbairn Podcast

Audience: 375k

Cameron Munster

Audience: 215k

Jahrome Hughes

Audience: 85.9k

Australian Birth Stories

Audience: 210k

Ain't That Swell

Audience: 30.4k

Pat Cummins

Audience: 8.7m

Amy Gerard

Audience: 192k

Seattle Seahawks

Audience: 12.3k

Chat 10 Looks 3

Audience: 60k

Nan's Favs

Audience: 1.3m

Dolphins NRL

Audience: 586k

Jess Rowe

Audience: 255k

The Squiz

Audience: 34.1k

Talent

Brands

The leverage media network.

Full-service new media agency founded by creators with a passion for innovation.

The Betoota Advocate, Australia’s oldest and favourite satirical newspaper.

DM Podcast, the largest independent podcast network in Australasia.

The Trade Creative, award-winning video and production specialists.

The leverage media network.

Full-service new media agency founded by creators with a passion for innovation.

The Betoota Advocate, Australia’s oldest and favourite satirical newspaper.

DM Podcast, the largest independent podcast network in Australasia, delivering unique content.

The Trade Creative, award-winning production specialists with over 14 years of experience.

Since 2015 we’ve worked with over 5000+ brands

Brands

news

NEWS | BETOOTA ADVOCATE

The Betoota Advocate just voted top 10 most influential publications in Aus by the Australian FInancial Review.

NEWS | SEATTLE SEAHAWKS

The Seahawks have partnered with Leverage, to develop and manage the social media strategy for the team in Australia and NZ.

NEWS | 167 PODCAST

167 Podcast with Ryan Papenhuyzen, Cam Munster and Jahrome Hughes just reached #1 on sports charts in Australia.

news

Contact Us

If you want to reach audiences in a way that feels relevant, credible and culturally on point, Leverage can help.

Let’s talk audience, culture and growth.

129 Cathedral St,
Woolloomooloo, 2011
New South Wales, Australia

Contact Us

Earn relevance within Australian culture.

Leverage is an Audience Agency.

We help brands, businesses and agencies earn relevance within Australian culture through strategy, creators, production and partnerships.

Born from The Betoota Advocate, DM Podcasts and Trade Creative Media, we understand how to build attention that actually lasts.

QLD Department of Transport and Main Roads partnered with The Betoota Advocate to reduce drink driving in rural QLD towns.

Masterfoods partnered with The Betoota Advocate and Reese Bros during the 2025 election to rebranded as Australia’s favourite Democracy Sauce.

Ahead of the ICC World Test Championship Final, Prime Video partnered with The Grade Cricketer on an exclusive podcast episodes.

Pilot Health, a discreet online treatment company for men partnered with Chloe Maddren for their ‘Not So Dry July’ campaign.

Uber partnered with The Betoota Advocate to launch Uber Green, showing Aussies that choosing Uber Green is the smart, sensible choice.

Hyundai teamed up with The Gourmeg to showcase how their Tucson is the key ingredient in every adventure.

Brookvale Union collaborated with Mates Rates to launch their 6% Ginger Beer.

Leverage our services.

At Leverage, we believe the best brand work starts with the audience — who they are, what they care about, and where culture is heading.

We help brands and agencies connect with real communities through smart strategy, creator-led thinking, strong production and partnerships that resonate.

Strategy

Audience insight, positioning and cultural relevance.

Creators

Talent-led storytelling that reaches real communities.

Production

Content made for how audiences actually consume media.

Partnerships

Brand collaborations that create trust and attention.

Talent Representation

Don’t build a following. Build a media brand. Honest advice, sharp strategy and deal flow from a team that has actually built the audiences they’re advising on.

Video & Audio Production

Social-first, TVC, docu-style, meme-native – built by the creators themselves or our in-house production team. Concept to delivery, with the cultural instinct baked in from the brief.

We build more than a following.

We build more than a following.

The voices Australia actually listens to.

Sport, news, comedy, lifestyle. We work with the creators, athletes, podcasters and new media channels whose audiences treat them like culture – not advertising space. Here’s a snapshot of some of the talent we collaborate with.

*Our relationships & reach expand further than just the talent listed. We customise solutions to your objectives.

Betoota Advocate

Punters Politics

Mates Rates

Ryan Papenhuyzen

The Grade Cricketer

The Gourmeg

Tai Tuivasa

Reese Bros

Chloe Maddren

Happy Allan

Lise & Sarah

Monkey Boy Sydney

Levels Network

167 Podcast

Beyond the Chaos

The Smiley Boys

Fairway Papi

Baseline Sports

Cherrington Sisters

Fairbairn Podcast

Cameron Munster

Jahrome Hughes

Australian Birth Stories

Ain't That Swell

Pat Cummins

Amy Gerard

Seattle Seahawks

Chat 10 Looks 3

Nan's Favs

Dolphins NRL

Jess Rowe

The Squiz

The leverage media network.

Full-service new media agency founded by creators with a passion for innovation.

The Betoota Advocate, Australia’s oldest and favourite satirical newspaper.

DM Podcast, the largest independent podcast network in Australasia.

The Trade Creative, award-winning video and production specialists.

The leverage media network.

Full-service new media agency founded by creators with a passion for innovation.

The Betoota Advocate, Australia’s oldest and favourite satirical newspaper.

DM Podcast, the largest independent podcast network in Australasia, delivering unique content.

The Trade Creative, award-winning production specialists with over 14 years of experience.

Since 2015 we’ve worked with over 5000+ brands

NEWS | BETOOTA ADVOCATE

NEWS | SEATTLE SEAHAWKS

NEWS | 167 PODCAST

If you want to reach audiences in a way that feels relevant, credible and culturally on point, Leverage can help.

Let’s talk audience, culture and growth.

129 Cathedral St, Woolloomooloo, 2011 New South Wales, Australia

Earn relevance within Australian
culture.

129 Cathedral St,
Woolloomooloo, 2011
New South Wales, Australia